Marketing Difficulty: Grabbing Attention

Marketing Difficulty: Grabbing Attention

In the past there was less competition within industries because it was harder to get into advertising and marketing. You had to either start your own physical marketing agency or join one, those were your only real options. Now we live in an age where anyone can start a business or get into advertising. Continue reading Marketing Difficulty: Grabbing Attention

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Why Entrepreneurship and Side Hustles Are Becoming More Popular

Why Entrepreneurship and Side Hustles Are Becoming More Popular

A lot of young adults, myself included, followed the traditional career model growing up. You get good grades in high school. Then you go to college, work hard, do an internship, try to network, then graduate. After a lot of job applications and a couple years working low wage jobs, you land an entry level position in your field and everything is good. You slowly work your way up and get progressively more and more money. That’s how it’s supposed to work right? Continue reading Why Entrepreneurship and Side Hustles Are Becoming More Popular

5 Easy Ways to Monetize Your Blog

5 Easy Ways to Monetize Your Blog

Blogging has been around since the internet became accessible to the average family back in the 1990’s. You no longer must go to college or take a job as a writer/journalist to be able to reach out to thousands, or millions, of people. Many people like myself choose to blog because we love writing and want to share our opinions with others. Blogging can also be beneficial as a ‘side hustle’ or extra source of income. Continue reading 5 Easy Ways to Monetize Your Blog

The Power of Brand Loyalty: Creating Connections and Values

The Power of Brand Loyalty: Creating Connections and Values

Brand loyalty is defined as ‘the tendency of some consumers to continue buying the same brand of goods rather than competing brands.’ We see this every day in the market. Ask anyone ‘Coke or Pepsi?’ and they are sure to have an answer. Are the products really that different? No. But some people might get angry if you say that they taste the same or that you have a different opinion on which one is better. Continue reading The Power of Brand Loyalty: Creating Connections and Values