Brand loyalty is defined as ‘the tendency of some consumers to continue buying the same brand of goods rather than competing brands.’ We see this every day in the market. Ask anyone ‘Coke or Pepsi?’ and they are sure to have an answer. Are the products really that different? No. But some people might get angry if you say that they taste the same or that you have a different opinion on which one is better.
One of my new favorite shows is Mad Men, a show about a group of men and women who work for a 1960’s marketing agency on the famous Madison Avenue in New York City. It is an excellent show that highlights the culture and sometimes absurdity of that decade. The biggest thing I think about, however, is the huge difference between how marketing was done back then and now.
It is undeniable to say that Social Media has changed the way we digest information. Every morning hundreds of millions of people, if not more, scroll through their Facebook, Twitter, Instagram, or Snapchat feeds to see what is going on in the world. We want to see what our friends are doing, what crazy thing that politician said, follow celebrities, and browse through a lot of junk to find the good stuff.