When I first got into social media marketing all I knew was Facebook. Facebook is still the king of social media in many ways, but there are other great social media sites as well. I later discovered how to use Instagram and Twitter. While all three of these are great and have their advantages, there is one I have found to have a ton of potential that a lot of marketers don’t utilize: Pinterest.
Pinterest was founded in 2010 around the same time as Instagram. Like Instagram, it focuses on high-resolution images. Pinterest has approximately 265 million active users each month. This alone makes it worth your time as a marketer or entrepreneur. There is a key difference that differentiates Pinterest from Instagram, however.
Pinterest focuses on ‘pinning’ and ‘re-pinning’ images to ‘boards’. The whole idea behind Pinterest is that each user has one or more virtual billboards where they can ‘pin’ different images, gifs, and videos. For example, Hustle Planet has 4 main boards: Fitness, Motivation, Entrepreneurs and Money, Health and Wellness. I pin my own images and re-pin other users’ images to each of these boards. Each of these boards becomes unique and has a theme to it. Users also have the option of following your account, like Instagram, but they can follow one or more of your boards as well. This is a really cool feature that other social medias haven’t adapted… but that’s not the best part.
Pinterest works like a search engine. Once you pin something it never disappears. If you focus on creating high quality, engaging images, pin them to a board that fits the image’s theme, and use strong keywords in the title and description, you can get a lot of impressions. Pinterest works almost like a spider web network. If you post something and it gets re-pinned by someone else, you get more impressions and there’s a good chance more people will re-pin it. This can create a chain reaction where hundreds, even thousands, of people will re-pin your post, causing thousands of impressions. Below is a snippet from my analytics page showing how I got over 4,000 impressions since I created my account a month ago. All it takes is a few good pins.
I’m still new to Pinterest and haven’t dived too deep into it, but as you can see this is an amazing opportunity for digital marketers. Pinterest is a ton of fun for regular users too, not just business owners. That is the main reason it has really blown up recently and has over 265 million monthly users, 100 million of them are in Canada and the United States. And of course this is all FREE. I got 4,000 eyes on my brand without spending a penny. It’s very difficult to do that with other social media. If you have a lot of influence or already have a large following on other sites, then you could easily triple my numbers. You just have to put in the work now and watch it snowball.
So how can you monetize this traffic and use it to grow your brand? Pinterest allows you to add a URL to each pin. This includes content that you re-pin. You can add your website URL to your pins to help drive extra traffic to your main website or other social media pages. Another thing you can do is post a picture of a product or affiliate offer you have and include the URL so the user can go directly to the sales page. This means if you have a popular pin that gets re-pinned many times it can lead to sales and extra traffic because of the snowball effect I mentioned before and how the network is set up.
As you can see, Pinterest really is a gold mine. Now is the best time to jump in if you haven’t already. It takes time to build up but is definitely worth the time and effort. I’m going to continue to build up my account and you should do the same. If you haven’t checked out Pinterest for your own casual use, now is a great time for that too.
Do you use Pinterest for your casual or business needs? What strategies have you found to grow your account? Let me know in the comments below. As always, thanks for reading!