Super Bowl Sunday: Reflecting on the Big Game

Super Bowl Sunday: Reflecting on the Big Game

Today is Super Bowl Sunday, perhaps the biggest unofficial holiday of the year. Millions of people around the country will tune in to see the Patriots and the Rams battle it out to see who will be this year’s Super Bowl Champion. I’ve been a big football fan since college, but what about the other millions of people who barely watch football? What makes the Super Bowl such a big, memorable event? Continue reading Super Bowl Sunday: Reflecting on the Big Game

The Power of Brand Loyalty: Creating Connections and Values

The Power of Brand Loyalty: Creating Connections and Values

Brand loyalty is defined as ‘the tendency of some consumers to continue buying the same brand of goods rather than competing brands.’ We see this every day in the market. Ask anyone ‘Coke or Pepsi?’ and they are sure to have an answer. Are the products really that different? No. But some people might get angry if you say that they taste the same or that you have a different opinion on which one is better. Continue reading The Power of Brand Loyalty: Creating Connections and Values