Colleges have been important institutions for hundreds of years, since the first universities built by the ancient Greeks. They are centers for higher learning where you expand on your knowledge from high school and learn new information that can land you a good job. They have been valuable for hundreds of years… until now. Continue reading Is College a Scam?
In the past there was less competition within industries because it was harder to get into advertising and marketing. You had to either start your own physical marketing agency or join one, those were your only real options. Now we live in an age where anyone can start a business or get into advertising. Continue reading Marketing Difficulty: Grabbing Attention
Brand loyalty is defined as ‘the tendency of some consumers to continue buying the same brand of goods rather than competing brands.’ We see this every day in the market. Ask anyone ‘Coke or Pepsi?’ and they are sure to have an answer. Are the products really that different? No. But some people might get angry if you say that they taste the same or that you have a different opinion on which one is better. Continue reading The Power of Brand Loyalty: Creating Connections and Values
One of my new favorite shows is Mad Men, a show about a group of men and women who work for a 1960’s marketing agency on the famous Madison Avenue in New York City. It is an excellent show that highlights the culture and sometimes absurdity of that decade. The biggest thing I think about, however, is the huge difference between how marketing was done back then and now. Continue reading The New Era of Digital Marketing
I graduated from college in 2015 with a Bachelor’s degree in Business Administration and a concentration in Marketing. I had a 3.27 GPA and worked two unpaid internships. I knew that getting a job in my field would be difficult, but was confident that I would get a decent job within 2 years or so. I made sure I built strong connections with my professors and did a lot of networking on LinkedIn. I really upped my resume and made sure I had great references. Continue reading Is College Worth it? Be a Lifelong Learner