Pinterest is a Gold Mine for Digital Marketers

Pinterest is a Gold Mine for Digital Marketers

When I first got into social media marketing all I knew was Facebook. Facebook is still the king of social media in many ways, but there are other great social media sites as well. I later discovered how to use Instagram and Twitter. While all three of these are great and have their advantages, there is one that I have found to have a ton of potential that a lot of marketers don’t utilize: Pinterest. Continue reading Pinterest is a Gold Mine for Digital Marketers

The New Era of Digital Marketing

The New Era of Digital Marketing

One of my new favorite shows is Mad Men, a show about a group of men and women who work for a 1960’s marketing agency on the famous Madison Avenue in New York City. It is an excellent show that highlights the culture and sometimes absurdity of that decade. The biggest thing I think about, however, is the huge difference between how marketing was done back then and now. Continue reading The New Era of Digital Marketing

The Daily Struggle: Being Content vs Wanting More

The Daily Struggle: Being Content vs Wanting More

Cognitive Dissonance is defined as the ‘mental discomfort, or psychological stress, experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values.’ This is a concept I learned in Psychology 101 that stuck with me over the years. I also see it pop up in articles and books from time to time. Last weekend was Thanksgiving and I was thinking about all the things I’m thankful for. Continue reading The Daily Struggle: Being Content vs Wanting More